Hugo is an award-winning designer, having been voted a top 40 graphic designer in North America. Having worked in digital media for over 15 years, Hugo leverages UX design, behavioural science, gamification, and design thinking to develop AODA/WCAG compliant websites, build authentic brand stories, and genuinely connect businesses to their consumers. He has collaborated with companies such as Deloitte Canada, the Bank of Montreal, Bell Canada, Jean-Paul Gaultier, Volkswagen and even Netflix.

As a Harvard graduate with a Master’s in Business Management, Hugo has leveraged his work in organizational behaviours to further drive engagement through his visual design work. As a life-long learner, Hugo is always curious to find new ways to adapt technologies to build collaborative solutions for organizations. Hugo is currently adopting design thinking principles to build a new data analytics curriculum for Hamilton Health Sciences senior leadership teams.

Being diagnosed with autism at an early age, Hugo has spent his life overcoming adversity and continuously learning new ways to interact with others and to share his views on autism. Living on the spectrum has given Hugo a unique perspective and his ambition is to help raise awareness and support for others living with autism.

Hugo currently runs Stradea Design Labs, works with Deloitte in the Behavioural Science division.