Fun innovation doesn’t always come from tech or trends — sometimes, it starts with a simple idea, a spicy discussion with friends and colleagues, and a bold woman willing to create it!
Dr. Alisa Brady is the founder of Sweetums, a brand that began with flavored intimate wipes (yes, really!) and quickly grew into a full line of other products. With a background in psychology and a pulse on what women actually want, Alisa built her business from the ground up while continuing to run her mental health clinics — navigating two entirely different worlds, and finding unexpected synergy between them.
In this episode of REWARD: The Podcast of The Trust, founder and host Ali Brown sits down with our member Dr. Alisa to talk product creation, smart brand expansion, and the surprising overlap between mental health and entrepreneurship.
On this episode of the #REWARDPodcast, you’ll hear:
Why Dr. Alisa’s background in psychology gave her an edge in product development — and in understanding what consumers *really* want.
The gritty reality of launching a consumer brand during a supply chain crisis (and what persistence actually looks like).
How community support, including The Trust, helped fuel Alisa’s growth when the path forward wasn’t always clear.
The surprising feedback that drove product expansion (hint: men love Sweetums too).
And the honest truth about building something bold when not everyone believes in your vision... yet.
And, learn more about The Trust and Alisa!
Learn more about The Trust – our modern, premier network for 7+8-figure women entrepreneurs
Learn more about Dr. Alisa Brady's Sweetums
Follow Dr. Alisa on LinkedIn
Connect with us on social using the hashtag #RewardPodcast and share your key takeaways from this episode!