What does it really take to lead, expand, and innovate in iGaming? Martin Collins, CBDO at Soft2Bet, shares his playbook - from entering tough markets like the U.S. and Nigeria to using gamification and data to drive player engagement. We explore the mindset behind building elite teams, the truth about burnout, and how Soft2Bet is turning entertainment into a competitive advantage. Whether you’re scaling a brand or shaping strategy, this episode is packed with insights you can use. For more insights, visit revpanda.com