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In this episode I'm joined by Chelsea Wallace, known as the Launch Copy Coach, Ashley Brasso, a launch strategist for coaches and creators, and Kwadwo, a Facebook and Instagram ads manager. 

The conversation dives deep into launching in 2024, adapting to changes, and how to strategically approach your next big launch starting today.

Key Takeaways:

• Adapting Your Content Strategy (Latesha Lynch):
  • I emphasize the importance of adapting your content strategy to align with the changes in how people consume, your capacity and commitment to post, and what's working today.  
• Reevaluating Launch Strategies (Ashley Brasso):
  • Ashley addresses the significant shifts in launching over the past few years. She notes how strategies that worked in 2020 are no longer effective, and shares insights on the importance of being open-minded and ready to pivot.  
• Understanding the Modern Buyer (Chelsea Wallace):
  • Chelsea shares valuable insights into how buyer behavior has evolved. She explains that today’s consumers are more discerning and less likely to be swayed by flashy promises.  
• Targeted and Relevant Messaging (Kwadwo):
  • Kwadwo discusses the importance of updating your messaging to reflect current market realities. He shares a case study from a real estate client, showing how adjusting the webinar title and ad messaging to be more relevant to the current market significantly improved performance.  

Chelsea Wallace is a Launch Strategist and Copywriter who has supported hundreds of online personal brands in executing their highest-grossing marketing and launch campaigns. 

Connect with Chelsea:

• Case studies: https://thelaunchcopycoach.com/case-studies
• Instagram: https://www.instagram.com/thelaunchcopycoach/ 

Kwadwo – (sounds like QUĀY.jo) – is the host of The Art of Online Business podcast, a Facebook ads manager and online business strategist, specializing in serving established online course creators with annual earnings ranging from $250,000 to $1.2 million. 

Connect with Kwadwo

• The 7 Biggest FB Ad Mistakes

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Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

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