Every great revenue manager knows one truth: you can’t optimize everything.

In this Life of a Revenue Manager episode of RevLabs by PriceLabs, host Becca (Madigan) Greenawalt sits down with Jordan Locke, Founder of RevPARTY and Board Member at RevProf, to unpack the art of trade-offs in modern revenue management.

From Whole Foods’ retail pricing to large-scale STR portfolios, Jordan shares how to balance competing goals — ADR vs. occupancy, automation vs. control, short-term wins vs. long-term strategy — and why communication is just as important as data.

You’ll learn:

• How to explain trade-offs clearly to owners and stakeholders

• Why “revenue is a team sport” — and how to prove it with data

• Systems to track impact across your full P&L

• Lessons from retail, consulting, and STR growth

Whether you manage 100+ listings or lead a growing revenue team, this conversation will reshape how you think about pricing, process, and performance.

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