
English Podcast Starts at 00:00:00
Bengali Podcast Starts at 00:15:07
Hindi Podcast Starts at 00:46:27
Italian Podcast Starts at 01:07:06
Reference
Luca Manelli, Benedetti, C., Kotlar, J., & Frattini, F. (2025). Bridging Moral Aspirations and the Mundane Reality: A Grounded Study of the Process of Radical Purpose Adaptation in a Business School. Journal of Management Studies. https://doi.org/10.1111/joms.70006
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Welcome to 🎙️ Revise and Resubmit — the podcast where big ideas meet bigger questions. Today, we’re stepping into the fascinating crossroads between moral aspirations and the everyday grind, exploring how institutions transform their deepest purposes without losing their soul.
Our spotlight shines on an exceptional 2025 study: "Bridging Moral Aspirations and the Mundane Reality: A Grounded Study of the Process of Radical Purpose Adaptation in a Business School" 🏛️ — penned by Luca Manelli, Carlotta Benedetti, Josip Kotlar, and Federico Frattini. Published in the highly prestigious Journal of Management Studies — part of the FT50 journal list — this research takes us inside a European business school’s bold journey to reimagine its mission for society.
From proactive purpose work 🎯 that sparks new visions — and unexpected tensions — to reactive purpose work 🛠️ that contains and redirects them, this paper offers a rare, longitudinal lens on how repurposing plays out in reality. It’s a living dance between ideals and constraints, between visionary leaps and stabilising steps.
So… 😏 what does it really take for leaders to rewrite an organization’s purpose without watching it unravel in their hands?
🔹 Huge thanks to the authors and the Society for the Advancement of Management Studies & John Wiley & Sons Ltd. for this extraordinary contribution to scholarship.
📌 And don’t forget — subscribe to Revise and Resubmit on Spotify 🎧, check out our YouTube channel Weekend Researcher 📺, and listen to us on Amazon Prime 📦 and Apple Podcast 🍏.