The Macro & Micro Levels of Communication

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Revenue Talks with Justin Keller

Drift

70 episodes

3 weeks ago

How businesses make money is changing. It’s not all sales. It’s not all marketing. Revenue is everyone’s business now. Join Drift’s Justin Keller (VP of Revenue Marketing), as he sits down with experts across sales, marketing, and customer success to talk about what it really takes to accelerate revenue as a go-to-market team. In just 40 minutes, you’ll hear how different organizations use conversations, technology, and cross-functional alignment to build better pipeline and drive expansion. Because if there’s one thing GTM leaders know, it’s that revenue talks.

All content for Revenue Talks with Justin Keller is the property of Drift and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Technology,

Business

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The Macro & Micro Levels of Communication | David Malmborg

Revenue Talks with Justin Keller

30 minutes 57 seconds

2 years ago

The Macro & Micro Levels of Communication | David Malmborg

Listen to your customer is the advice all marketers and sellers receive, but who really understands them best?

If you ask David Malmborg, the Vice President of Marketing, Community & Partnerships at Nivati, it comes down to macro and micro levels of communication.

On this episode of Revenue Talks, Justin and David discuss what building brand affinity looks like in practice, how to create messaging that customers will resonate with, and how to ensure the entire company is using that same messaging.

You can connect with Justin and David on Twitter at @justinkeller, @davidmalmborg, and @DriftPodcasts.

See who Drift's other Marketers to Watch are: https://drift.ly/MarketerstoWatch

Read more go-to-market best practices: https://drift.ly/GTMBook