Banks, software, even groceries. It doesn't matter the business - trust in the brands where we invest our money is a key reason for why we make the decisions we do, and it's why former Vice President of Customer Success at Liferay, Fred Tsai, believes trust is the core to every successful business.

In this episode of Revenue Talks, Fred explains why he believes building trust with buyers is crucial to a company's long-term success, how Liferay builds trust with its buyers, and how the Liferay customer success team aligns and works alongside the marketing team in a way the benefits both them and their customers.

NOTE: At the time of this recording, Fred led the Liferay customer success team. He has since moved on to Checkr, where he served as the Vice President of Customer Success.

Like this episode? Let us know by leaving a review! You can connect with Justin and Fred on Twitter @justinkeller, @fhtsai, and @DriftPodcasts.