Scaling Back to Move Forward

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Revenue Talks with Justin Keller

Drift

70 episodes

4 weeks ago

How businesses make money is changing. It’s not all sales. It’s not all marketing. Revenue is everyone’s business now. Join Drift’s Justin Keller (VP of Revenue Marketing), as he sits down with experts across sales, marketing, and customer success to talk about what it really takes to accelerate revenue as a go-to-market team. In just 40 minutes, you’ll hear how different organizations use conversations, technology, and cross-functional alignment to build better pipeline and drive expansion. Because if there’s one thing GTM leaders know, it’s that revenue talks.

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Marketing

Technology,

Business

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Scaling Back to Move Forward | Ryan Morel

Revenue Talks with Justin Keller

21 minutes 1 second

2 years ago

Scaling Back to Move Forward | Ryan Morel

When the economy rocks as much as we've all witnessed in the past year, pivoting and reprioritizing can become the norm. But reprioritization doesn't need to feel chaotic.

Ryan Morel, VP of Marketing at Flexe, a software company delivering technology-powered, omnichannel logistics programs, knows this first hand. Being at the company for over seven years, Ryan is no stranger to change, which is why he's so adamant about having a North Star to work towards. With a clear North Star in mind, Ryan believes you can strategically direct a team and drive results no matter the outside circumstances.

In this episode of Revenue Talks, Ryan discusses his experience working at a start-up that is constantly evolving to meet current marketing demands. The two marketing VPs chew over knowing when it's time to “kill your darlings" in order to move forwar, how to manage team expectations and the importance of marrying marketing and sales activities through persistent collaboration.

You can connect with Justin on Twitter and Ryan on LinkedIn.

Read how other go-to-market leaders are strategizing their year: https://drift.ly/stateofconversations