Marketing Therapy Session

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Revenue Talks with Justin Keller

Drift

70 episodes

4 weeks ago

How businesses make money is changing. It’s not all sales. It’s not all marketing. Revenue is everyone’s business now. Join Drift’s Justin Keller (VP of Revenue Marketing), as he sits down with experts across sales, marketing, and customer success to talk about what it really takes to accelerate revenue as a go-to-market team. In just 40 minutes, you’ll hear how different organizations use conversations, technology, and cross-functional alignment to build better pipeline and drive expansion. Because if there’s one thing GTM leaders know, it’s that revenue talks.

All content for Revenue Talks with Justin Keller is the property of Drift and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Technology,

Business

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Marketing Therapy Session | Neil Cohen

Revenue Talks with Justin Keller

32 minutes 29 seconds

2 years ago

Marketing Therapy Session | Neil Cohen

Marketers, we get it. You feel like you're constantly moving in a thousand directions, you don't know what your true North star metric is, and it feels impossible to make everyone happy.

This marketing therapy session is for you.

In this episode of Revenue Talks, Neil Cohen, a self-proclaimed marketing therapist, talks with Justin about the biggest problems he sees in sales and marketing teams today. The two debate if sales and marketing teams should report to the same leader, discuss how to balance a sales team's asks with market research, and why branded editorial is the future of content marketing.

You can connect with Justin and Neil on Twitter at @justinkeller and @DriftPodcasts, and Neil on LinkedIn.