Global Personalization at Scale

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Revenue Talks with Justin Keller

Drift

70 episodes

3 weeks ago

How businesses make money is changing. It’s not all sales. It’s not all marketing. Revenue is everyone’s business now. Join Drift’s Justin Keller (VP of Revenue Marketing), as he sits down with experts across sales, marketing, and customer success to talk about what it really takes to accelerate revenue as a go-to-market team. In just 40 minutes, you’ll hear how different organizations use conversations, technology, and cross-functional alignment to build better pipeline and drive expansion. Because if there’s one thing GTM leaders know, it’s that revenue talks.

All content for Revenue Talks with Justin Keller is the property of Drift and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Technology,

Business

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Global Personalization at Scale | Janet Jaiswal

Revenue Talks with Justin Keller

28 minutes 14 seconds

2 years ago

Global Personalization at Scale | Janet Jaiswal

Janet Jaiswal (VP of Global Marketing at Cloudbeds) doesn't believe personalization can happen overnight. Instead, she encourages her team to look at it as a journey.

In this episode of Revenue Talks, Janet talks to Justin about what that journey looks like. The two marketing leaders question whether verticalization makes personalization easier or harder, discuss how Janet balances top-of-funnel content with bottom-of-funnel content, and Janet shares her tips for trying to span marketing messages globally.

As a bonus, you'll hear Janet's favorite travel and food destinations (spoiler: they're not the same place).

You can connect with Justin and Janet on Twitter at @justinkeller, @JanetJaiswal, and @DriftPodcasts.

Read how other go-to-market leaders are strategizing their year: https://drift.ly/stateofconversations

See who Drift's other Marketers to Watch are: https://drift.ly/MarketerstoWatch