Law firm budget allocation wastes money when you don't prioritize intent. Here's the 5-step system we use at Sterling Lawyers. Poor campaign segmentation drains budget on low-value service lines and research keywords instead of revenue-driving divorce cases. Most firms waste their budget on low-value keywords, while high-intent divorce searches remain underfunded. We segment campaigns by service profitability and purchase intent. It’s not about budget size—it’s about allocation. These f...
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Law firm budget allocation wastes money when you don't prioritize intent. Here's the 5-step system we use at Sterling Lawyers. Poor campaign segmentation drains budget on low-value service lines and research keywords instead of revenue-driving divorce cases. Most firms waste their budget on low-value keywords, while high-intent divorce searches remain underfunded. We segment campaigns by service profitability and purchase intent. It’s not about budget size—it’s about allocation. These f...
Why Law Firm Paid Search Burns Money Without Results
Revenue Roadmap
32 minutes
1 month ago
Why Law Firm Paid Search Burns Money Without Results
Law firm paid search structure is the reason your Google Ads burn money. Most firms skip the boring work that actually scales. The problem isn't budget—it's the absence of systematic legal marketing budget allocation across brand, competitor, and non-brand campaigns. We break down the exact Google Ads setup that allocates spend to highest-intent keywords first. Stop treating paid search best practices as optional and learn the 5-tier campaign architecture that scaled Sterling Lawyers to...
Revenue Roadmap
Law firm budget allocation wastes money when you don't prioritize intent. Here's the 5-step system we use at Sterling Lawyers. Poor campaign segmentation drains budget on low-value service lines and research keywords instead of revenue-driving divorce cases. Most firms waste their budget on low-value keywords, while high-intent divorce searches remain underfunded. We segment campaigns by service profitability and purchase intent. It’s not about budget size—it’s about allocation. These f...
