Law firm budget allocation wastes money when you don't prioritize intent. Here's the 5-step system we use at Sterling Lawyers. Poor campaign segmentation drains budget on low-value service lines and research keywords instead of revenue-driving divorce cases. Most firms waste their budget on low-value keywords, while high-intent divorce searches remain underfunded. We segment campaigns by service profitability and purchase intent. It’s not about budget size—it’s about allocation. These f...
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Law firm budget allocation wastes money when you don't prioritize intent. Here's the 5-step system we use at Sterling Lawyers. Poor campaign segmentation drains budget on low-value service lines and research keywords instead of revenue-driving divorce cases. Most firms waste their budget on low-value keywords, while high-intent divorce searches remain underfunded. We segment campaigns by service profitability and purchase intent. It’s not about budget size—it’s about allocation. These f...
The $50/Click Waste From Missing Negative Keywords
Revenue Roadmap
21 minutes
1 month ago
The $50/Click Waste From Missing Negative Keywords
Missing negative keywords creates budget leaks most firms never see. Here’s the theme-based framework that stopped our $50/click waste on competitor names and celebrity searches. Wasted ad spend happens when you lack keyword theme organization across account, campaign, and ad group exclusions. Search term reports reveal budget leak prevention opportunities through competitor keyword blocking and irrelevant click prevention. P-Max campaign problems multiply without systematic negative keywor...
Revenue Roadmap
Law firm budget allocation wastes money when you don't prioritize intent. Here's the 5-step system we use at Sterling Lawyers. Poor campaign segmentation drains budget on low-value service lines and research keywords instead of revenue-driving divorce cases. Most firms waste their budget on low-value keywords, while high-intent divorce searches remain underfunded. We segment campaigns by service profitability and purchase intent. It’s not about budget size—it’s about allocation. These f...
