Law firm budget allocation wastes money when you don't prioritize intent. Here's the 5-step system we use at Sterling Lawyers. Poor campaign segmentation drains budget on low-value service lines and research keywords instead of revenue-driving divorce cases. Most firms waste their budget on low-value keywords, while high-intent divorce searches remain underfunded. We segment campaigns by service profitability and purchase intent. It’s not about budget size—it’s about allocation. These f...
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Law firm budget allocation wastes money when you don't prioritize intent. Here's the 5-step system we use at Sterling Lawyers. Poor campaign segmentation drains budget on low-value service lines and research keywords instead of revenue-driving divorce cases. Most firms waste their budget on low-value keywords, while high-intent divorce searches remain underfunded. We segment campaigns by service profitability and purchase intent. It’s not about budget size—it’s about allocation. These f...
Profitable Law Firm Business Plan: Building Strong Culture
Revenue Roadmap
24 minutes
3 months ago
Profitable Law Firm Business Plan: Building Strong Culture
Are you struggling to scale your law firm beyond the solo practitioner trap while maintaining profitability and work-life balance? Join Tyler Dolph as he interviews Jason Naimi, founder of Naimi Mullins Law Group, who transformed from a micromanaging solo attorney working 70-hour weeks into the leader of one of Nevada's premier family law firms with a 4-day work schedule. By the end of this video, you'll discover the exact business planning framework that took Jason from bankruptcy fears to b...
Revenue Roadmap
Law firm budget allocation wastes money when you don't prioritize intent. Here's the 5-step system we use at Sterling Lawyers. Poor campaign segmentation drains budget on low-value service lines and research keywords instead of revenue-driving divorce cases. Most firms waste their budget on low-value keywords, while high-intent divorce searches remain underfunded. We segment campaigns by service profitability and purchase intent. It’s not about budget size—it’s about allocation. These f...
