Law firm budget allocation wastes money when you don't prioritize intent. Here's the 5-step system we use at Sterling Lawyers. Poor campaign segmentation drains budget on low-value service lines and research keywords instead of revenue-driving divorce cases. Most firms waste their budget on low-value keywords, while high-intent divorce searches remain underfunded. We segment campaigns by service profitability and purchase intent. It’s not about budget size—it’s about allocation. These f...
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Law firm budget allocation wastes money when you don't prioritize intent. Here's the 5-step system we use at Sterling Lawyers. Poor campaign segmentation drains budget on low-value service lines and research keywords instead of revenue-driving divorce cases. Most firms waste their budget on low-value keywords, while high-intent divorce searches remain underfunded. We segment campaigns by service profitability and purchase intent. It’s not about budget size—it’s about allocation. These f...
7 Steps to Building a Resilient & Client-Centric Law Firm
Revenue Roadmap
30 minutes
3 months ago
7 Steps to Building a Resilient & Client-Centric Law Firm
Building a law firm that can weather any storm and stay focused on its clients is no small feat. In this episode of the Revenue Roadmap podcast, Gerard Virga of The Virga Law Firm, which has offices across Florida, shares his incredible journey. He explains how he built an intentional, client-centric culture from the ground up, starting with only $500 to his name and an office above a bail bondsman. Gerard discusses the importance of having a strong "why" and how it's the key to recruiting an...
Revenue Roadmap
Law firm budget allocation wastes money when you don't prioritize intent. Here's the 5-step system we use at Sterling Lawyers. Poor campaign segmentation drains budget on low-value service lines and research keywords instead of revenue-driving divorce cases. Most firms waste their budget on low-value keywords, while high-intent divorce searches remain underfunded. We segment campaigns by service profitability and purchase intent. It’s not about budget size—it’s about allocation. These f...
