We created this podcast because I constantly heard marketing leaders complain about their sales counterparts.
One thing that has been really unique about working at Navattic is my relationship with my GTM partner and our Head of Sales, Ben Pearson.
Instead of formal questions and answers, this podcast will be free-flowing and in-depth conversations about sales + marketing and genuine stories from our career (all over a drink).
It’s not all just us drinking and chatting - we also include actionable takeaways that you can apply to your company.
If you’re a new sales or marketing startup leader or just curious how GTM strategy works at a growing startup - grab a glass and join us!
Natalie Marcotullio - Head of Growth at Navattic
We created this podcast because I constantly heard marketing leaders complain about their sales counterparts.
One thing that has been really unique about working at Navattic is my relationship with my GTM partner and our Head of Sales, Ben Pearson.
Instead of formal questions and answers, this podcast will be free-flowing and in-depth conversations about sales + marketing and genuine stories from our career (all over a drink).
It’s not all just us drinking and chatting - we also include actionable takeaways that you can apply to your company.
If you’re a new sales or marketing startup leader or just curious how GTM strategy works at a growing startup - grab a glass and join us!
Natalie Marcotullio - Head of Growth at Navattic
In the last episode of Season 2 - we discuss the relationship between go-to-market and product with our co-founder and Head of Product at Navattic, Randy Frank.
Specifically, we cover:
1) How to identify when a product role is needed
2) Ways to align on a product roadmap and not get distracted
3) Why you need to filter customer feedback to prioritize valuable features
4) Balancing innovative features and competitive offerings
5) Ways to communicate product updates to go-to-market teams
6) How to manage expectations for product launch timelines and scope
Randy drinks a local DC lager 🍻
I drink a negroni 🥃
Ben drinks a Coors Banquet 🍻
