We created this podcast because I constantly heard marketing leaders complain about their sales counterparts.
One thing that has been really unique about working at Navattic is my relationship with my GTM partner and our Head of Sales, Ben Pearson.
Instead of formal questions and answers, this podcast will be free-flowing and in-depth conversations about sales + marketing and genuine stories from our career (all over a drink).
It’s not all just us drinking and chatting - we also include actionable takeaways that you can apply to your company.
If you’re a new sales or marketing startup leader or just curious how GTM strategy works at a growing startup - grab a glass and join us!
Natalie Marcotullio - Head of Growth at Navattic
We created this podcast because I constantly heard marketing leaders complain about their sales counterparts.
One thing that has been really unique about working at Navattic is my relationship with my GTM partner and our Head of Sales, Ben Pearson.
Instead of formal questions and answers, this podcast will be free-flowing and in-depth conversations about sales + marketing and genuine stories from our career (all over a drink).
It’s not all just us drinking and chatting - we also include actionable takeaways that you can apply to your company.
If you’re a new sales or marketing startup leader or just curious how GTM strategy works at a growing startup - grab a glass and join us!
Natalie Marcotullio - Head of Growth at Navattic
In Episode 10 of Season 2 - a month into 2024 Ben and I give our take on how the software buying market compares to 2023.
Specifically, we cover:
1) Why everyone was so excited about 2024 vs 2023
2) Continued budget concerns for 2024
3) How more stakeholders/ departments are involved in the buying process
4) A shift away from PLG to more wholistic self-serve buying
5) Why the market has been so competitive and ways to stand out
6) A divide in marketing strategies for 2024
Ben drinks a Coors Banquet 🍻
I drink a Chianti 🍷
