We created this podcast because I constantly heard marketing leaders complain about their sales counterparts.
One thing that has been really unique about working at Navattic is my relationship with my GTM partner and our Head of Sales, Ben Pearson.
Instead of formal questions and answers, this podcast will be free-flowing and in-depth conversations about sales + marketing and genuine stories from our career (all over a drink).
It’s not all just us drinking and chatting - we also include actionable takeaways that you can apply to your company.
If you’re a new sales or marketing startup leader or just curious how GTM strategy works at a growing startup - grab a glass and join us!
Natalie Marcotullio - Head of Growth at Navattic
We created this podcast because I constantly heard marketing leaders complain about their sales counterparts.
One thing that has been really unique about working at Navattic is my relationship with my GTM partner and our Head of Sales, Ben Pearson.
Instead of formal questions and answers, this podcast will be free-flowing and in-depth conversations about sales + marketing and genuine stories from our career (all over a drink).
It’s not all just us drinking and chatting - we also include actionable takeaways that you can apply to your company.
If you’re a new sales or marketing startup leader or just curious how GTM strategy works at a growing startup - grab a glass and join us!
Natalie Marcotullio - Head of Growth at Navattic
In Episode 11 of Season 2 - Ben and I reflect on our first official sales kickoff and the B2BMX conference. Plus we discuss the benefit of focusing in-person company events on just getting to know each other.
Specifically, we cover:
1) Why Ben decided to structure the SKO the way he did
2) Connecting with employees to understand what motivates them
3) How trust at the leadership level plays into running these types of events
4) Fear and decision fatigue from marketers apparent at B2BMX
5) Navigating awkward conference convos
Ben drinks water đź’§
I drink a Pinot noir 🍷
