We created this podcast because I constantly heard marketing leaders complain about their sales counterparts.
One thing that has been really unique about working at Navattic is my relationship with my GTM partner and our Head of Sales, Ben Pearson.
Instead of formal questions and answers, this podcast will be free-flowing and in-depth conversations about sales + marketing and genuine stories from our career (all over a drink).
It’s not all just us drinking and chatting - we also include actionable takeaways that you can apply to your company.
If you’re a new sales or marketing startup leader or just curious how GTM strategy works at a growing startup - grab a glass and join us!
Natalie Marcotullio - Head of Growth at Navattic
We created this podcast because I constantly heard marketing leaders complain about their sales counterparts.
One thing that has been really unique about working at Navattic is my relationship with my GTM partner and our Head of Sales, Ben Pearson.
Instead of formal questions and answers, this podcast will be free-flowing and in-depth conversations about sales + marketing and genuine stories from our career (all over a drink).
It’s not all just us drinking and chatting - we also include actionable takeaways that you can apply to your company.
If you’re a new sales or marketing startup leader or just curious how GTM strategy works at a growing startup - grab a glass and join us!
Natalie Marcotullio - Head of Growth at Navattic
In Episode 9 of Season 2 - Ben and I discuss our process for creating our new State of the Interactive Demo Report 2024.
Specifically, we cover:
1) How we sourced questions from our sales team for the report
2) Why we use first-party product data vs survey data
3) Ways we promoted the report and got early feedback
4) How we designed the report to make it more sharable
5) What we changed about this report vs last year's report
6) Fun games to help the sales team learn the data
Ben drinks a Coors Banquet 🍻
I drink a Cucumber Mint Cocktail 🥒
If you want to see the report: https://www.navattic.com/report/state-of-the-interactive-product-demo-2024
