We created this podcast because I constantly heard marketing leaders complain about their sales counterparts.
One thing that has been really unique about working at Navattic is my relationship with my GTM partner and our Head of Sales, Ben Pearson.
Instead of formal questions and answers, this podcast will be free-flowing and in-depth conversations about sales + marketing and genuine stories from our career (all over a drink).
It’s not all just us drinking and chatting - we also include actionable takeaways that you can apply to your company.
If you’re a new sales or marketing startup leader or just curious how GTM strategy works at a growing startup - grab a glass and join us!
Natalie Marcotullio - Head of Growth at Navattic
We created this podcast because I constantly heard marketing leaders complain about their sales counterparts.
One thing that has been really unique about working at Navattic is my relationship with my GTM partner and our Head of Sales, Ben Pearson.
Instead of formal questions and answers, this podcast will be free-flowing and in-depth conversations about sales + marketing and genuine stories from our career (all over a drink).
It’s not all just us drinking and chatting - we also include actionable takeaways that you can apply to your company.
If you’re a new sales or marketing startup leader or just curious how GTM strategy works at a growing startup - grab a glass and join us!
Natalie Marcotullio - Head of Growth at Navattic
In this bonus episode of the Revenue on the Rocks - we collaborated with the We're Not Marketers team to discuss the disconnect between sales and product marketers.
Specifically, we cover:
1) Why salespeople think they understand the customer better
2) How win-loss research can fill in gaps from loss reasons
3) Marketing and sales not understanding each other's metrics or daily pressures
4) How founders or VCs can make it difficult to align on one ICP
5) Why marketers should shadow sales calls to gain firsthand experience
6) Ways to build a rapport with sales as a marketer
Eric drinks a mezcal on the rocks 🥃
Zach drinks a Coors Light 🍺
Gab drinks a homemade gin tonic with maple syrup 🍸
Ben drinks a Coors Banquet 🍺
I drink canned wine 🍷
