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A botched coffee run taught Alex Boyd that ownership is a binary concept: you do it or you don’t. He unpacks variable-pay psychology, lifestyle creep traps, and how lowering his salary actually increased his freedom.
Key Takeaways• Variable pay builds grit when lifestyle stays flat.• Define “enough” cash before the slot‑machine brain takes over.• Post‑deal debriefs sharpen future pitches in minutes.• Voice‑note journaling empties mental cache on the go.• Freedom > fanciest title; optimize for optionality.
Timestamps00:00 – Intro: the coffee‑run lesson05:15 – Binary ownership mindset11:46 – Variable‑comp psychology deep dive15:29 – Lifestyle‑creep red flags21:19 – Defining “enough” numbers27:27 – Voice‑note debrief workflow32:53 – Founder vs. employee identity38:12 – Money as optionality42:45 – Burnout‑prevention rituals49:08 – Wrap: grit with grace
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