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Revenue Makers
6sense
82 episodes
3 days ago
There's so much noise when it comes to marketing and sales strategies, and it can be hard to differentiate between the junk and what will actually drive impact. We’re here to help make sense of the nonsense. Through conversations with other revenue leaders, we’re going to explore the projects and campaigns they’ve executed to drive their business forward. Whether mundane or illogically ridiculous, we’ll share key insights as we break down how, and why, they were successful in making revenue. Proudly brought to you by 6sense, let’s make sense of the strategies others have tried so you can be one step ahead of the rest.
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Marketing
Business
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All content for Revenue Makers is the property of 6sense and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
There's so much noise when it comes to marketing and sales strategies, and it can be hard to differentiate between the junk and what will actually drive impact. We’re here to help make sense of the nonsense. Through conversations with other revenue leaders, we’re going to explore the projects and campaigns they’ve executed to drive their business forward. Whether mundane or illogically ridiculous, we’ll share key insights as we break down how, and why, they were successful in making revenue. Proudly brought to you by 6sense, let’s make sense of the strategies others have tried so you can be one step ahead of the rest.
Show more...
Marketing
Business
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/59/ec/65/59ec65e4-a9e5-73d4-dddc-a12645c3e717/mza_434485864184412014.png/600x600bb.jpg
A Human-Centric Approach to Sales and Marketing
Revenue Makers
23 minutes 46 seconds
5 months ago
A Human-Centric Approach to Sales and Marketing
In this episode, Lia Davidson, CMO at EAB, joins Adam and Saima for a refreshingly honest conversation about what real alignment looks like inside complex organizations. She shares how building trust with sales didn’t come from structure or incentives, but from solving problems together and staying radically candid.
Revenue Makers
There's so much noise when it comes to marketing and sales strategies, and it can be hard to differentiate between the junk and what will actually drive impact. We’re here to help make sense of the nonsense. Through conversations with other revenue leaders, we’re going to explore the projects and campaigns they’ve executed to drive their business forward. Whether mundane or illogically ridiculous, we’ll share key insights as we break down how, and why, they were successful in making revenue. Proudly brought to you by 6sense, let’s make sense of the strategies others have tried so you can be one step ahead of the rest.