Show Notes: This episode discusses best practices around responding to RFPs (requests for proposals), including when to bid or not bid, managing internal collaboration, maintaining relationships even if declining to bid, and leveraging AI for efficiency and learning. Listeners can gain insights into strategically approaching RFPs. Key Discussion Points: Starting an RFP process - focus first on content library and single source of truthSigns an organization needs a formal RFP process - incon...
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Show Notes: This episode discusses best practices around responding to RFPs (requests for proposals), including when to bid or not bid, managing internal collaboration, maintaining relationships even if declining to bid, and leveraging AI for efficiency and learning. Listeners can gain insights into strategically approaching RFPs. Key Discussion Points: Starting an RFP process - focus first on content library and single source of truthSigns an organization needs a formal RFP process - incon...
Ep. 19- Who is Your Ideal Customer? Defining ICP and Aligning Go-To-Market Teams Around It l Closing Time w/ Brad Rosen and Chip House
Revenue Jam
15 minutes
2 years ago
Ep. 19- Who is Your Ideal Customer? Defining ICP and Aligning Go-To-Market Teams Around It l Closing Time w/ Brad Rosen and Chip House
Every business has its “best” customers, aka those who see significant value from your products or services, become long-term repeat buyers, and advocate for your brand. But when it comes to figuring out who those customers are and how to best serve them, alignment is key. Then, GTM leaders need to closely monitor sales metrics (such as ACV, churn, and NRR) to ensure your ICP is still relevant 6, 9, and 12 months down the road – which is especially challenging for high-growth companies ...
Revenue Jam
Show Notes: This episode discusses best practices around responding to RFPs (requests for proposals), including when to bid or not bid, managing internal collaboration, maintaining relationships even if declining to bid, and leveraging AI for efficiency and learning. Listeners can gain insights into strategically approaching RFPs. Key Discussion Points: Starting an RFP process - focus first on content library and single source of truthSigns an organization needs a formal RFP process - incon...
