This episode of the Revenue Harvest Podcast with Nigel Green features Rory Vaden, Co-Founder of Brand Builders Group and bestselling author of Take the Stairs. Managing time is a misnomer as the only thing anyone can really manage is their own self. To truly multiply your time, you must choose the activities you do today that will lead to more time tomorrow. Rory discusses some mental prisons of our own construction which include procrastination techniques that can cleverly look like productivity. Rory also explains the data they found that people are more likely to work for, buy from, and recommend someone with an established personal brand. This has far-reaching consequences for companies and the metrics they use to recruit top talent. Some benefits of finding talent with personal brands include credibility from being associated with your company, higher sales, more trusted recruiting, and increased brand awareness. You can connect with Rory in the links below: LinkedIn - https://www.linkedin.com/in/roryvaden/ Website - https://freebrandcall.com/rv/ To hear more episodes of The Revenue Harvest Podcast, you can visit http://www.therevenueharvest.com/ or listen to major podcasting platforms such as Apple, Google, Spotify, etc. You can also connect with Nigel by visiting the following links: Website (Revenue Harvest) - http://www.therevenueharvest.com/ Website (Nigel Green) - https://nigelgreen.co/ LinkedIn - https://www.linkedin.com/in/revenueharvest/ HIGHLIGHTS 04:28 Choosing what you spend your time on is what multiplies your time 10:21 Accept that your choices have led to outcomes you are living in today 16:46 Recognizing priority delusion and creative avoidance 24:36 Recruiting versus hiring: A leader with a personal brand has higher value 39:17 Employees with personal brands should be celebrated not feared 47:58 Navigating mental prisons and adding value to other people QUOTES 04:54 "There is no such thing as time management. There is only self-management. You manage yourself. You choose what you're going to do." 11:27 "The prison sentence, it's a mental prison of our own construction. Almost every limit we bump up against in life is a mental prison of our own construction. We think that we are somehow helpless victim of circumstances forced upon us." 23:11 "Am I being intentional, conscious, deliberate, aware, and disciplined about spending time on things today that create more time tomorrow?" 31:20 "We define personal branding simply as the digitization of reputation. That's what it is." 34:12 "If you can help your people build a personal brand, what you're doing is adding trust to your organization. It means you can sell faster. You can sell at higher prices. You can recruit better people." 50:49 "We know that from being in sales and from being executives and entrepreneurs, the more people we add value to, the more value shows back up at in our life."