This episode of the Revenue Harvest Podcast with Nigel Green features Justin Welsh, Co-Founder of Audience & Income. Creating a meaningful personal brand on platforms like LinkedIn can have significant impacts on your corporate brand. Not only can this significantly grow your network, you can also meet other leaders who can shortcut your career goals. Justin stresses the importance of investing in yourself especially through courses created by market and thought leaders. While becoming the best at what you do is certainly admirable, Justin also explains that you don't always have to be the guy and that other people can certainly be the best person for a certain job. He also shares that taking time off to decompress before taking on your next big role helps stave off burnout. You can connect with Justin in the links below: LinkedIn - https://www.linkedin.com/in/justinwelsh/ To hear more episodes of The Revenue Harvest Podcast, you can visit http://www.therevenueharvest.com/ or listen to major podcasting platforms such as Apple, Google, Spotify, etc. You can also connect with Nigel by visiting the following links: Website (Revenue Harvest) - http://www.therevenueharvest.com/ Website (Nigel Green) - https://nigelgreen.co/ LinkedIn - https://www.linkedin.com/in/revenueharvest/ HIGHLIGHTS 04:20 Leveraging personal LinkedIn brands alongside corporate brands 08:20 Control the narrative of your personal brand 13:48 Copywriting a compelling story and becoming a social media magnet 17:45 Invest in yourself and reap multitudes of returns 22:20 Keep building your knowledge through courses and master guides 24:43 Managing burn out, taking time off, and knowing when to move on 32:13 Guide your career with an ideal opportunity profile and liquidity event QUOTES 05:25 "I was the SVP of sales, Kevin Dorsey who worked as the VP of inside sales, we both had meaningful brands on LinkedIn, still do to this day. And that made recruiting easier. It made going and finding really top sales talent much easier." 10:29 "I highly recommend that sales leaders go out start controlling the narrative. Much like why small businesses have websites, they get to control the narrative… versus relying on third-party information." 16:22 "When you get better at writing, you know how to hook folks in. When you can hook folks in, you get engagement. When you get engagement, your posts grow, your following grows." 19:17 "I believe that when I put a dollar into myself, it generally comes back both short term and long term in a high multiple. And so, I invest myself. I keep my expenses low. I try not to live a lavish lifestyle." 31:35 "For me, it was taking a little bit of time off. I wish I had taken off more and being very specific with the customer base that I serve."