Why do your sales reps win or lose deals? The reason they enter in the CRM probably isn’t accurate. In fact, today’s guest demonstrates that the vast majority of the intel you are getting on why you win and lose may be wrong. In this rapidly evolving marketplace, bad data on what’s working can quickly put your revenue in the ditch.

Today’s guest, Spencer Dent is the Founder of Clozd, a startup that is revolutionizing the way businesses connect with their customers. His team conducts tens of thousands of win-loss interviews. What he shares in this conversation will definitely grab your attention and challenge your assumptions.

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Connect with Spencer.
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