"If you want to create content that truly resonates, start by listening. Your audience is already telling you what they care about you just need to ask the right questions and use their answers to fuel smarter, more personalized marketing.” - Rachael Bassey Senior marketers know: personalization is no longer optional—it’s a competitive advantage. And in a world of generic AI-generated content, the only way to stand out is to create content that’s deeply relevant, useful, and personalized to your target audience across every stage of the buyer journey. In this episode of Revenue Boost: A Marketing Podcast, titled, From Insight to Impact: Smarter Research for Personalization That Resonates, I sit down with Rachael Bassey, a research partner for SaaS companies, to explore how lean marketing teams can use targeted audience research to power high-performing, customer-centric content. We discuss how: Smarter audience research helps you beat generic AI content with real human insight ICP interviews, surveys, and social listening uncover what your audience actually cares about Original research builds authority and fuels personalized content that resonates across the buyer journey Contributors can become customers, if your research and outreach are strategic Even small teams can scale high-value content with low overhead If you’re trying to connect content strategy to pipeline impact and avoid the AI content trap, this episode delivers a practical playbook for action. 🔑 Ideal for B2B content marketers, demand gen leaders, and GTM strategists who want: ✔️ Personalized content that resonates and converts ✔️ Deeper audience insights to inform strategy ✔️ Scalable research frameworks that drive results