In this podcast episode, Deep Trikannad interviews Eric Konovalov, the Executive Leadership Coach and B2B Sales Trainer of The Goal Guide. Eric shares his personal journey of realizing the need for change in his life and how he founded The Goal Guide. He discusses the importance of setting and achieving goals and how it can transform your life.Eric mentions that he learned from various coaches and joined mastermind groups to guide him on his journey. He emphasizes the importance of mindset and how happiness is a choice. Eric believes that people should wake up and decide to be happy rather than constantly searching for happiness.When discussing The Goal Guide, Eric mentions that they work with growth-minded entrepreneurs and salespeople. They offer corporate trainings on sales, communication, and leadership, as well as life and executive coaching. Eric explains the need to reprogram limiting beliefs and thoughts that hold individuals back, especially in sales.Throughout the conversation, Eric shares common mistakes that salespeople make. He mentions that many sales reps say "no" for other people before giving them the opportunity to say no themselves. He also highlights the importance of building rapport based on understanding the customer's pain points rather than superficial commonalities. Eric emphasizes the significance of the 4 S's: certain company, certain product/service, certain salesperson, and certain offer.Eric concludes by urging sales professionals to focus on who they are and how they show up in their interactions with clients. He advises learning the principles of influence to build trust and credibility. Deep shares his own anecdotes to illustrate the importance of trust and authenticity in sales.Listeners can reach out to Eric through LinkedIn, Facebook, Instagram, YouTube, or email.