In this episode of the Revenue Accelerators podcast, host Deep Trikannad interviews Ben Albert, Founder of Real Business Connections. Ben shares that his primary focus is on getting knowledge from people who have it to those who need it. He discusses his work with Real Business Connections, which consists of hosting and producing several shows on a network. He also talks about Bellbert Marketing, the marketing leg of his firm, which focuses on finding easy solutions to complex problems.Deep and Ben discuss the importance of being a lifelong student of sales and constantly experimenting and learning. They emphasize the need to adapt and adjust strategies as times change. Ben also emphasizes the importance of understanding what the customer wants and tailoring the communication accordingly. They discuss the significance of building relationships and diffusing sales energy in conversations. Ben shares a valuable lesson he learned from Jeremy Miner, which is to "always be diffusing" and avoid coming across as too sales-focused.They also highlight the importance of being proactive in consuming knowledge and constantly seeking to learn and grow. Both Deep and Ben stress the need to approach sales with curiosity and to ask insightful questions that empower the customer to make a decision. They encourage listeners to scroll to the bottom of their sales emails or messages and send valuable content or introductions to add value to their interactions.The episode concludes with Ben encouraging listeners to make it a daily habit to send messages that add value and provide something of interest to their prospects and clients. He believes that giving will result in receiving and that this simple practice can greatly enhance a sales career.