In this episode of the Revenue Accelerators Podcast, host Deep Trikannad interviews Russ Hawkins, the President and CEO of Agilence Inc. Russ shares his background and how he transitioned from considering a career as a firefighter to becoming a salesperson. He talks about his experiences in various sales roles, from running his own paper route to working in the telecom industry. Russ also discusses the mindset shift required when moving from an individual contributor to managing a sales team and then coaching other sales leaders.Deep and Russ discuss the importance of honesty in sales and leadership, highlighting the negative consequences of lying or overselling products. Russ shares a lesson he learned early in his career when he lied about his employment status during a job interview and was later caught. He emphasizes the value of being transparent and setting clear goals to build trust and achieve success.As the CEO of Agilence, Russ stresses the significance of effective communication and the role of every employee in sales, regardless of their job title or department. He believes that everyone is in sales to some extent, as they need to sell themselves, their ideas, and their products to others. Russ also talks about the importance of product-market fit and how he has successfully pivoted companies by identifying new markets and value propositions.In closing, Russ offers advice to listeners and invites anyone interested in connecting or exploring job opportunities at Agilence to reach out to him directly.