In a quarter century of design work, Bruce has earned the trust and respect of countless clients, colleagues and industry peers. Along the way, he’s amassed a portfolio of high-impact sports projects across the United States including the likes of Twin City icons Target Field and Allianz Field. He’s a sought-after source on stadium design, having guest lectured at New York University and been interviewed by national and industry media alike.
Recruited to Populous upon his graduation from the University of Cincinnati with a degree in architecture, Bruce’s dedication to the firm has spanned the entirety of his career to date. Early in that journey, Sports Business Journal named him among the best young talent in sports business. His ability to manage complex projects showed in endeavors like Target Field, a beloved ballpark sitting on one of the smallest and most complex urban sites in baseball. More recently, he led the design of Minnesota United FC’s Allianz Field, a stunning soccer-specific stadium that raised the bar of the Major League Soccer match day experience.
Throughout his work as an architect, Bruce has shown a keen ability to motivate staff to excellence, both as a mentor to others and as a member of Populous’ regional and global leadership teams. He’s an active member of the American Institute of Architects and is a LEED Accredited Professional.
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In a quarter century of design work, Bruce has earned the trust and respect of countless clients, colleagues and industry peers. Along the way, he’s amassed a portfolio of high-impact sports projects across the United States including the likes of Twin City icons Target Field and Allianz Field. He’s a sought-after source on stadium design, having guest lectured at New York University and been interviewed by national and industry media alike.
Recruited to Populous upon his graduation from the University of Cincinnati with a degree in architecture, Bruce’s dedication to the firm has spanned the entirety of his career to date. Early in that journey, Sports Business Journal named him among the best young talent in sports business. His ability to manage complex projects showed in endeavors like Target Field, a beloved ballpark sitting on one of the smallest and most complex urban sites in baseball. More recently, he led the design of Minnesota United FC’s Allianz Field, a stunning soccer-specific stadium that raised the bar of the Major League Soccer match day experience.
Throughout his work as an architect, Bruce has shown a keen ability to motivate staff to excellence, both as a mentor to others and as a member of Populous’ regional and global leadership teams. He’s an active member of the American Institute of Architects and is a LEED Accredited Professional.
In the fifth season premiere of Revenue Above Replacement, Adam and Brice reflect on five years of conversations at the intersection of sports, business, and innovation. From the early discussions on COVID-19’s impact to today’s debates around AI, real estate, and media disruption, the duo explores how the sports industry has transformed — and where it’s heading next.
They kick off the episode with a look back at how the show has grown and evolved, highlighting the unique access it provides to experts shaping the sports landscape. The conversation then dives deep into several major themes that will define the season ahead.
Revenue Above Replacement
In a quarter century of design work, Bruce has earned the trust and respect of countless clients, colleagues and industry peers. Along the way, he’s amassed a portfolio of high-impact sports projects across the United States including the likes of Twin City icons Target Field and Allianz Field. He’s a sought-after source on stadium design, having guest lectured at New York University and been interviewed by national and industry media alike.
Recruited to Populous upon his graduation from the University of Cincinnati with a degree in architecture, Bruce’s dedication to the firm has spanned the entirety of his career to date. Early in that journey, Sports Business Journal named him among the best young talent in sports business. His ability to manage complex projects showed in endeavors like Target Field, a beloved ballpark sitting on one of the smallest and most complex urban sites in baseball. More recently, he led the design of Minnesota United FC’s Allianz Field, a stunning soccer-specific stadium that raised the bar of the Major League Soccer match day experience.
Throughout his work as an architect, Bruce has shown a keen ability to motivate staff to excellence, both as a mentor to others and as a member of Populous’ regional and global leadership teams. He’s an active member of the American Institute of Architects and is a LEED Accredited Professional.
