Buckle up, gearheads! Toyota’s CEO just dropped a bombshell—no more playing it safe with bland updates. Koji Sato is demanding cars that ignite passion, not just practicality. But can the king of reliability ditch its "appliance" rep and deliver heart-pounding rides? The Avonetics debate is raging: some say Toyota’s sporty past (Supra, GR Corolla) proves they’ve got the chops, while others argue their bread-and-butter is bulletproof boredom. With profits slipping, this high-stakes gamble could redefine the brand. Will Toyota become the new thrill-maker, or crash and burn? For advertising opportunities, visit Avonetics.com.