In this episode, we sit down with Gautam Malik, co-founder of Jaggery, a brand that reimagines overlooked waste into purpose, creating upcycled bags from decommissioned materials while driving social change. Jaggery is more than just a brand; it's on a journey to becoming a movement. Gautam’s experience abroad and vision for sustainability have shaped Jaggery’s unique hybrid model, from repurposing army waste to redefining the value chain in the sustainable realm with transparency. We unpack the concept of ‘Bag’tivism — what it means and why it’s at the core of Jaggery’s mission. Learn how they turned discarded materials into products with stories of change. If you're curious about how businesses can be a force for good with organic growth and purpose, this episode is for you.