Welcome to Omnichannel Reimagined: A new RETHINK Retail & VTEX Video Podcast Series giving senior retail leaders an insider’s edge on the trends, tech, and tactics shaping the future of B2C and B2B commerce, from seamless digital storefronts to AI-powered experiences.
In Episode 1, Top Retail Expert Brendan Witcher sits down with Santiago Naranjo, CRO at VTEX, to explore how AI is reshaping the buyer journey, whether websites are becoming obsolete in an AI-first world, the risks of letting AI platforms control customer relationships and how enterprise brands can remain indispensable, even when shoppers never visit them directly.
🎧 Tune in now to rethink what omnichannel really means in 2025 and beyond
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Welcome to Omnichannel Reimagined: A new RETHINK Retail & VTEX Video Podcast Series giving senior retail leaders an insider’s edge on the trends, tech, and tactics shaping the future of B2C and B2B commerce, from seamless digital storefronts to AI-powered experiences.
In Episode 1, Top Retail Expert Brendan Witcher sits down with Santiago Naranjo, CRO at VTEX, to explore how AI is reshaping the buyer journey, whether websites are becoming obsolete in an AI-first world, the risks of letting AI platforms control customer relationships and how enterprise brands can remain indispensable, even when shoppers never visit them directly.
🎧 Tune in now to rethink what omnichannel really means in 2025 and beyond
The $800B Opportunity Reshaping Retail Sustainability
RETHINK RETAIL
17 minutes 41 seconds
3 months ago
The $800B Opportunity Reshaping Retail Sustainability
In this episode of Rethink Retail, host Marie Driscoll sits down with Amrita Bhasin, CEO at Sotira, a leading voice in reverse logistics, to explore how AI, overstock management, and sustainability are transforming the future of retail.
Reverse logistics is now an $800 billion global industry, yet remains one of the most under-discussed pillars of modern commerce.
With e-commerce return rates as high as 50%, and growing concerns over landfill waste, brands are urgently seeking smarter solutions for excess inventory.
🎯 Key Topics Covered:
- What reverse logistics actually means and why it matters
- The environmental and financial costs of overstock, returns, and incineration
- Why traditional outlet models are misleading
- AI-powered liquidation platforms and the future of inventory automation
Join the conversation with our global retail community at www.globalretailleaders.com
RETHINK RETAIL
Welcome to Omnichannel Reimagined: A new RETHINK Retail & VTEX Video Podcast Series giving senior retail leaders an insider’s edge on the trends, tech, and tactics shaping the future of B2C and B2B commerce, from seamless digital storefronts to AI-powered experiences.
In Episode 1, Top Retail Expert Brendan Witcher sits down with Santiago Naranjo, CRO at VTEX, to explore how AI is reshaping the buyer journey, whether websites are becoming obsolete in an AI-first world, the risks of letting AI platforms control customer relationships and how enterprise brands can remain indispensable, even when shoppers never visit them directly.
🎧 Tune in now to rethink what omnichannel really means in 2025 and beyond
