Welcome to Omnichannel Reimagined: A new RETHINK Retail & VTEX Video Podcast Series giving senior retail leaders an insider’s edge on the trends, tech, and tactics shaping the future of B2C and B2B commerce, from seamless digital storefronts to AI-powered experiences.
In Episode 1, Top Retail Expert Brendan Witcher sits down with Santiago Naranjo, CRO at VTEX, to explore how AI is reshaping the buyer journey, whether websites are becoming obsolete in an AI-first world, the risks of letting AI platforms control customer relationships and how enterprise brands can remain indispensable, even when shoppers never visit them directly.
🎧 Tune in now to rethink what omnichannel really means in 2025 and beyond
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Welcome to Omnichannel Reimagined: A new RETHINK Retail & VTEX Video Podcast Series giving senior retail leaders an insider’s edge on the trends, tech, and tactics shaping the future of B2C and B2B commerce, from seamless digital storefronts to AI-powered experiences.
In Episode 1, Top Retail Expert Brendan Witcher sits down with Santiago Naranjo, CRO at VTEX, to explore how AI is reshaping the buyer journey, whether websites are becoming obsolete in an AI-first world, the risks of letting AI platforms control customer relationships and how enterprise brands can remain indispensable, even when shoppers never visit them directly.
🎧 Tune in now to rethink what omnichannel really means in 2025 and beyond
Silk the Rich: Luxury, Sustainability & AI in Retail
RETHINK RETAIL
17 minutes 54 seconds
3 weeks ago
Silk the Rich: Luxury, Sustainability & AI in Retail
How does a Japanese brand turn 150-year-old silk into a global haircare phenomenon?
Alex Baker sits down with Kodai Takahashi, co-founder & CEO of Silk the Rich, to explore:
- Transforming heritage silk into affordable luxury haircare
- Scaling from 4 bottles sold to 10,000+ stores worldwide
- Blending premium product experience with eco-friendly innovation (silk-based plastics!)
- Leveraging AI for customer support and community engagement
- Adapting to cultural differences while maintaining brand consistency
Join the conversation with our global retail community at www.globalretailleaders.com
RETHINK RETAIL
Welcome to Omnichannel Reimagined: A new RETHINK Retail & VTEX Video Podcast Series giving senior retail leaders an insider’s edge on the trends, tech, and tactics shaping the future of B2C and B2B commerce, from seamless digital storefronts to AI-powered experiences.
In Episode 1, Top Retail Expert Brendan Witcher sits down with Santiago Naranjo, CRO at VTEX, to explore how AI is reshaping the buyer journey, whether websites are becoming obsolete in an AI-first world, the risks of letting AI platforms control customer relationships and how enterprise brands can remain indispensable, even when shoppers never visit them directly.
🎧 Tune in now to rethink what omnichannel really means in 2025 and beyond