What can 120 million members and $1.7 billion in cash rewards teach us about retention? 

You’ve probably never heard of Prodege. But you’ve probably heard of SwagBucks, or MyPoints, ShopAtHome, CouponCause, or Shoply, or a bunch of other different brands. They’re all brands from Prodege, which connects brands and consumers around coupons and cash rewards for buying or taking action on a company’s offer. Prodege is a customer acquisition giant that has quietly become one of the world’s largest non-social and non-search marketing channels. 

With that kind of scale … you’d think they’d know a little about customer acquisition and retention ... so in this episode of Retention Masterclass Peggy Anne Salz and John Koetsier chat with the company’s VP of revenue and business development, Lenny Rabin.

Get a full transcript of this episode here: https://johnkoetsier.com/category/retention-masterclass-podcast/