How do you grow your mobile business sustainably for the long term?
In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier
talk about what every mobile publisher wants: great users and great customers. And they don’t just want to get them, they want to keep them. And guess what … they also want to monetize them. So ... we interview a lot of retention heroes on this show and we figured it's time to start talking to some of the radioactive spiders that turn them into heroes.
One company that helps publishers accomplish that better than most is Liftoff. To learn a little bit more, we chat with Dennis Mink, the VP of Marketing at Liftoff. What we talk about:
- evolution of mobile
- users vs customers
- Apple killing the IDFA
- COVID-19 and retention
- the ROI of retargeting
- B2B retention marketing
- biggest mistakes in mobile retention