PicsArt: What acquiring 1 billion users teaches you about retention

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Retention Masterclass

John Koetsier, Peggy Anne Salz

26 episodes

2 days ago

Post-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention. We interview them and share their secrets with you.

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Marketing

Business

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PicsArt: What acquiring 1 billion users teaches you about retention

Retention Masterclass

43 minutes 27 seconds

5 years ago

PicsArt: What acquiring 1 billion users teaches you about retention

What does acquiring a billion users teach you about retention?

In this episode of Retention Masterclass Peggy Anne Salz and I chat about PicsArt, which is a true global phenomenon. It’s in the top .1% of apps in terms of installs, it’s hugely popular, and people have used it to create and share over 100 million pictures and images.

But before you get a billion users, you have to start with one. And that means you need a value proposition that works, a funnel that’s solid, and a user experience that delivers. So we chat with Jeff Roberto, VP of Growth Marketing, to learn more about how PicsArt has become a global phenomenon … with serious staying power.

Somehow, PicsArt, which is now about 7 or 8 years old … has 150M regular active users … and is still growing! In the fast-paced mobile ecosystem, that's impressive.