Personalization is a plus in a pandemic: Ian Leslie, CMO of Industry West

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Retention Masterclass

John Koetsier, Peggy Anne Salz

26 episodes

5 days ago

Post-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention. We interview them and share their secrets with you.

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Business

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Marketing

Business

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Personalization is a plus in a pandemic: Ian Leslie, CMO of Industry West

Retention Masterclass

39 minutes 37 seconds

5 years ago

Personalization is a plus in a pandemic: Ian Leslie, CMO of Industry West

How do you get people to spend $3,000 online for a sofa they’ve never couchsurfed? And how do you increase sales while decreasing cost of customer acquisition?

In this episode of Retention Masterclass Peggy Ann Salz and John Koetsier chat with Ian Leslie, CMO at Industry West. Industry West supplies modern furniture to the likes of Facebook, Airbnb, and Google ... and you! The company has seen consistent 25-30% growth over the past few years, and AOV for repeat visitors is massive. In a pandemic, their online-first retail sales approach is working better than ever.

How?

Personalization leading to retention.