Mobile user retention: when you HATE HATE HATE paying for the same user again and again and again

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Retention Masterclass

John Koetsier, Peggy Anne Salz

26 episodes

5 days ago

Post-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention. We interview them and share their secrets with you.

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Business

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Marketing

Business

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Mobile user retention: when you HATE HATE HATE paying for the same user again and again and again

Retention Masterclass

21 minutes 24 seconds

4 years ago

Mobile user retention: when you HATE HATE HATE paying for the same user again and again and again

Dan Beasley, co-founder of Viker game studio in London, is launching Who Wants To Be a Millionaire on mobile in December 2020. Peggy Anne Salz and I chat with him on this episode of Retention Masterclass.

We chat about the new game, about retention-first mobile marketing, typical mistakes in mobile user retention, and his best advice for game designers and marketers. We also talk about aligning app design for retention, what to do after the Corona bump, and what's next in gaming ...