Mobile engagement, retention, and frameworks with the godfather of the mobile growth stack, Andy Carvell

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Retention Masterclass

John Koetsier, Peggy Anne Salz

26 episodes

1 week ago

Post-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention. We interview them and share their secrets with you.

Marketing

Business

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Marketing

Business

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Mobile engagement, retention, and frameworks with the godfather of the mobile growth stack, Andy Carvell

Retention Masterclass

46 minutes

5 years ago

Mobile engagement, retention, and frameworks with the godfather of the mobile growth stack, Andy Carvell

Any mobile marketer wants better engagement and higher retention. One of the ways to get there is applying the right frameworks with the right tools to build and deepen connection with your users and customers.

(It also helps to have a great mobile app ...)

In this episode of the Retention Masterclass video podcast, my co-host Peggy Anne Salz and I interview the godfather of the mobile growth stack, Andy Carvell, a partner at the mobile growth consultancy Phiture. Yes, that mobile growth stack with no fewer than 58 separate boxes across multiple rows like Acquisition and Monetization and pillars like Channels.

Topics:

- engagement

- retention

- mobile growth stack (or blob!)

- AIC

- RRF

- RFM

- Best channels to boost engagement

- and much more ...