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Retention Masterclass
John Koetsier, Peggy Anne Salz
26 episodes
5 days ago
Post-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention. We interview them and share their secrets with you.
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Marketing
Business
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All content for Retention Masterclass is the property of John Koetsier, Peggy Anne Salz and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Post-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention. We interview them and share their secrets with you.
Show more...
Marketing
Business
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Hooked: how to build mobile habits for better user retention, with Fouad Saeidi from App Growth Network
Retention Masterclass
33 minutes 51 seconds
5 years ago
Hooked: how to build mobile habits for better user retention, with Fouad Saeidi from App Growth Network

How do you hook mobile users to maximize retention?

In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier interview Fouad Saeidi, the founder of App Growth Network. He's a gamer, he makes games, and he markets games ... so it's kind of the full meal deal.

We talk about:

 - growth

 - monetization

 - retention (of course) ... a 40% jump, even

 - user engagement

 -  gamification

 - habit formation

 - push notifications

 - key learnings

 - and, as always ... much more!

Retention Masterclass
Post-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention. We interview them and share their secrets with you.