From Batman to you: mobile app retention for UTILITY apps

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Retention Masterclass

John Koetsier, Peggy Anne Salz

26 episodes

6 days ago

Post-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention. We interview them and share their secrets with you.

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Business

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Marketing

Business

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From Batman to you: mobile app retention for UTILITY apps

Retention Masterclass

33 minutes 9 seconds

5 years ago

From Batman to you: mobile app retention for UTILITY apps

We almost never talk about utility apps. That's odd, because utilities is a top-5 app category on both Google Play and iOS, and there are many multiple billion-install apps in Utilities … think browsers, VPNs … search apps … and, of course emojis.

Today, we’re going to fix that.

In this episode of Retention Masterclass, Peggy Anne Salz and I chat with Oded Onn, the senior VP of growth marketing for AppsFlyer, and a former exec with Gett, an ride-sharing/taxi app.