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Retention Masterclass
John Koetsier, Peggy Anne Salz
26 episodes
3 days ago
Post-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention. We interview them and share their secrets with you.
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Marketing
Business
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All content for Retention Masterclass is the property of John Koetsier, Peggy Anne Salz and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Post-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention. We interview them and share their secrets with you.
Show more...
Marketing
Business
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Fat funnels, marketing, and doctors that drive customer retention
Retention Masterclass
22 minutes 37 seconds
5 years ago
Fat funnels, marketing, and doctors that drive customer retention

Are fat funnels good, even for medical professionals?

Every smart marketer knows that customer retention is about much more than marketing. So today we’re talking to a head of product. She happens to be Dr. Ruth Guthoff-Rechnagel from Doctor Care Anywhere and, as you can guess from the name, she's been pretty busy during the current Covid-19 period.

So busy that, she says, her funnels are fat. In this episode Peggy Anne Salz and John Koetsier chat with Ruth about marketing, product, and -- of course -- retention.

Retention Masterclass
Post-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention. We interview them and share their secrets with you.