Apps for kids: 350M installs, subscriptions, and mobile user retention for kids in Sago Mini World

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Retention Masterclass

John Koetsier, Peggy Anne Salz

26 episodes

1 day ago

Post-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention. We interview them and share their secrets with you.

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Apps for kids: 350M installs, subscriptions, and mobile user retention for kids in Sago Mini World

Retention Masterclass

30 minutes 16 seconds

4 years ago

Apps for kids: 350M installs, subscriptions, and mobile user retention for kids in Sago Mini World

Apps for kids is a totally difference space than games, on-demand apps, or any other part of the app ecosystem aimed at teens or adults. In this episode of Retention Masterclass, Peggy Anne Salz and I chat with the product manager for Sago Mini World, Brennan Clark.

Clark, who's led the company to over 350 million app installs and helped Sago Mini World transition to a subscription monetization model in 2017, shares how to ethically market and deliver apps for kids ... and how to deal with the fact that your user is one person, but your customer is another (parents).

Both Peggy and I loved this interview: super-informative, super-interesting, and packed with insights that will be valuable for mobile marketers of all kinds of different apps.