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Retention Chronicles
Mariah Parsons
172 episodes
2 days ago
Ecommerce brands are focusing on increasing customer retention. Join us as we discuss marketing, operations, and the customer experience with top DTC brands for real strategy around generating revenue, email marketing, social media, performance metrics, AI, customer communication, & more in the Shopify ecosystem. Retention Chronicles is hosted and produced by Mariah Parsons and is sponsored by Malomo, a branded order tracking platform improving the post-purchase experience. Be sure to subscribe & check out retentionchronciclespodcast.com .
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Marketing
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All content for Retention Chronicles is the property of Mariah Parsons and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Ecommerce brands are focusing on increasing customer retention. Join us as we discuss marketing, operations, and the customer experience with top DTC brands for real strategy around generating revenue, email marketing, social media, performance metrics, AI, customer communication, & more in the Shopify ecosystem. Retention Chronicles is hosted and produced by Mariah Parsons and is sponsored by Malomo, a branded order tracking platform improving the post-purchase experience. Be sure to subscribe & check out retentionchronciclespodcast.com .
Show more...
Marketing
Business
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Sweets & Snacks Expo 2025: Trends, Innovations, and Insights for Ecommerce Snack Brands
Retention Chronicles
12 minutes 32 seconds
5 months ago
Sweets & Snacks Expo 2025: Trends, Innovations, and Insights for Ecommerce Snack Brands

Mariah Parsons, host of the Retention Chronicles podcast, discusses insights from the 2025 Sweets and Snacks Expo in Indianapolis, highlighting key trends and brand innovations. The Expo featured over 1,000 exhibitors, including 300 newcomers, and attracted 14,500 attendees from 85+ countries. Key trends included nostalgia-driven updates by legacy brands like Hershey and Mars, health-forward snacks with high protein options, multi-sensory experiences with unique textures, and numerous brand collaborations. Notable brands mentioned include Belles Gourmet Popcorn, Nomad Snacks, and David Dobrik's brand. The next Expo will be held in Las Vegas.

Retention Chronicles
Ecommerce brands are focusing on increasing customer retention. Join us as we discuss marketing, operations, and the customer experience with top DTC brands for real strategy around generating revenue, email marketing, social media, performance metrics, AI, customer communication, & more in the Shopify ecosystem. Retention Chronicles is hosted and produced by Mariah Parsons and is sponsored by Malomo, a branded order tracking platform improving the post-purchase experience. Be sure to subscribe & check out retentionchronciclespodcast.com .