Customer Experience Expert: Why Emotions Are Important, Changemakers Vs. Hopefuls & You Need To Meet Your Customers

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Retain: The Customer Retention Podcast

Gameball

66 episodes

2 months ago

Welcome to Retain: The Customer Retention Podcast! Join host Lauren DeSouza on her journey to discover the power of retaining customers. Accompanied by marketing experts, this podcast will demystify customer retention and deep-dive into how international companies are using it to keep their customers coming back for more.

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Customer Experience Expert: Why Emotions Are Important, Changemakers Vs. Hopefuls & You Need To Meet Your Customers

Retain: The Customer Retention Podcast

38 minutes

1 year ago

Customer Experience Expert: Why Emotions Are Important, Changemakers Vs. Hopefuls & You Need To Meet Your Customers

In this Greatest Hits episode, Lauren is joined by customer experience expert, Jim Tincher. Jim is the Founder and CEO of Heart of the Customer, a customer experience consulting firm which seeks to map out customer journeys in order to increase engagement and loyalty. In the episode, Lauren and Jim discuss the difference between the 'changemakers' and the 'hopefuls' in marketing, why an emotional approach to customer retention is so effective, and why businesses have changed their viewpoint on customer experience.