In this episode of Retain. Grow. Thrive., Joe Fox sits down with Rebecca Worsley, founder of Rainy City Agency and owner of DTC Live, to explore her journey from early dropshipping experiments to building a full-funnel Shopify agency and a thriving community for eCommerce brands. Rebecca shares how she grew Rainy City over eight years into a design, development, and CRO powerhouse, why connecting retention, ads, and web is key to driving results, and how she balances agency life with running DTC Live’s conferences, dinners, and retreats across the UK, US, and Europe. She offers tactical advice for early-stage merchants—like focusing on ad spend and customer data before over-investing in a website—and insights for agencies on building community and refining sales processes. From AI-driven QA systems to creating spaces where brands and partners genuinely connect, Rebecca highlights how to stay ahead in a rapidly evolving Shopify ecosystem.