In this episode of Retain Grow Thrive, host Joe Fox welcomes Jason Young, founder of Ballistic Agency—a trailblazing digital agency serving the shooting, hunting, and tactical (SHOT) industry. Jason shares his inspiring journey from IT professional to niche agency owner, and how staying true to a passion-driven niche helped him build a thriving business. The conversation covers everything from the value of American manufacturing amid rising tariffs, to the evolving eCommerce landscape for SHOT brands—especially Ballistic's expansion into the Shopify ecosystem. Joe and Jason also reflect on faith, fatherhood, and serving others with integrity and purpose. This is an episode full of tactical insight, entrepreneurial wisdom, and values-based leadership.