In this episode of Retain Grow Thrive, host Joe Fox sits down with Bradley Johnston, Head of Partnerships at OpenSend, to explore how data-driven personalization and smart integrations are reshaping the Shopify and Klaviyo ecosystems. Bradley shares insights from his 12+ years in e-commerce SaaS — including stints at Klarna and Nosto — and dives deep into how OpenSend identifies anonymous site visitors, enabling merchants to engage them through email and beyond. The discussion covers OpenSend’s official Klaviyo partnership, the growing importance of intentional data, and how AI and platforms like ChatGPT and Reddit are changing consumer behavior. Bradley also shares his philosophy on partnerships, his favorite travel essentials, and why a positive mindset is the ultimate tool for success in the fast-moving e-commerce world.